We help businesses use information and technology to find new customers, to give great customer experiences and to be more efficient.
When starting out, many small businesses intuitively think it is important to have a website without having clear goals/objectives for how it will support their business and ask a web site designer/ developer to provide a quote without understanding what is really needed.
Often they decide the website designer's quote is expensive and they can build a website themselves using one of the instant website tools available. Certainly a website can be built with those tools, but unless you have a flair for design and a good understanding of how a website and search engines work it will never be a great website. Just as you can buy a paint by numbers artist kit and follow the instructions but it will never make you a great artist or produce a work of art that anyone is likely to want to buy. The same applies to web design and development.
Once the the website is up and running, they wait for the business to roll in but nothing happens and they get disappointed. They then conclude that a website is not as useful/ important as they thought and miss out on a huge opportunity whilst they eventually realise their mistake or go out of business.
Before you set about choosing a web designer or building a DIY website, it is important to understand why you need a website, the role that it will play in your business and what you need to do to make the website work for you.
Your website needs to be at the heart of a wider digital strategy to grow your business on-line. Simply putting up a website amongst all the billion or so other websites out there and expecting potential customers to visit it and convert will not work.
You need to invest money and time promoting your website using search engine advertising, display advertising, blogging and social media.
The design and content of your website, your position in search engine results pages, the cost and effectiveness of your online advertising/ blogging are all inter-linked and what you do in any one of those areas affects the other. For example:
You can find out much more about what you need to do to grow your business on-line here.
Our professionally designed website packages help you grow your business online from as little as £60 per month*.
(*Terms and conditions apply).
email us or chat on-line now for details
At Appnology we have breadth and depth of experience in:
Website design/ development.
Search engine optimisation.
Search engine marketing.
Display and social media marketing.
Mobile app design and development.
E-commerce and business systems.
What Our Customers Say About Us:
"We have been using Appnology for a couple of years and have had first class service both with website and maintenance of it . Also with Google advertising which they set up and within days led to the phone ringing with enquiries. AMS Ltd are delighted with the service provided and would recommend Appnology to anyone"
Gary Savage - Director, Ayrshire Medical Services
" If you want to get ahead of your competition speak to the experts at Appnology. They had some great ideas when we launched Avanza and produced us a superb multi platform website. Appnology are our go to partners for anything web related and have also helped many of our customers with their websites, SEO and targeted lead generation - producing real tangible results."
Enzo Frangiamore - Co-Founder, Avanza UK
"My website was built and launched by Appnology. I found their team of experts to be the consummate professionals . They gave me time and empathic advice to develop my on-line presence and deliver my message in a imaginative and effective way. I found them second to none."
Alison Hoyland - Founder, Etiquette Academy
Websites are difficult to get right when your competitors are larger companies and have in-house experts. I approached Appnology
for help and advice and they came up with some great ideas for our website and have been great value for money.
Appnology are continuing to help us as our company moves forward."
John Ruocco - Founder, JRS Packaging Solutions
"Appnology created a beautiful website and did the Google Advertising to help me get my new business up and running. I am delighted by the work they did and continue to do for me. I couldn't have grown my business so quickly and found so many new customers without them."
Rosemary - Owner, I-Iron-4-U
© Appnology Ltd 2017 | Registered In England As A Limited Company No. 07474684
1 Kingswood Close, Houghton Conquest, Bedford, MK45 3BE
appnology (noun) [app-nol-uh-gee]
The creative application of technology and design knowledge for practical purposes, especially in mobile applications for business and industry.